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Odyn Vovk Spring/Summer 2016 “Five”

Last week in an editorial, I introduced the way in which progressive menswear labels are differentiating their offerings by emphasizing cultural heritage.

Probably no company understands this concept better than Odyn Vovk (literally ‘one wolf’), which is rooted in Celtic tradition, employing as its symbo the wolf, which represents loyalty, intuition, cunning, dreams, and protection.

For spring/summer 2016, the Celtic wolf appears in the exploration of self-expression and improvisation.

This 5th collection explores the subconscious realm that can stimulate thoughts—a realm somewhere between our waking and sleeping states.

Reality is challenged as true life enters our dream world.

Check out this collection.

Photos Copyright Odyn Vovk.