Scabal is thrilled to announce that for the autumn/winter 2016-2012 season, a new avenue for our communication visuals and content has been created.
Scabal will continue to create custom-made and ready to-wear suits—of which you will find a preview—but the communication focus will lie on Scabal’s core: our fabrics.
The fabric, the soul of tailoring, is where our expertise and heart lie. Therefore in our new communications, the fabrics’ origin and creation process will be put in a fresh light to better explain their technical properties and design possibilities.
Twice a year Scabal will present various new fabric collections, each one represented by a key fabric. Each key fabric will be coupled with a fictional male character whose name and accompanying short story will reflect the fabric’s nature, quality, and visual properties. In short, each fabric will get its own godfather.
In this way, our fabrics will become vivid personalities, which hopefully will inspire customers and will make it easier for them to grasp a fabric, to understand its technical properties and various design possibilities.
Season by season, we will build up a classy Scabal portrait gallery, which will tell our story in a unique and original way. For the first Autumn/Winter season, six characters will break the ice, and tell you everything you need to know about our new AW 11/12 fabric collections.
See the collection.
Photos & text Copyright Scabal.