Warola Fashion + [Tuareg fashion designers]

Alphady: the Magician of the Desert

Born Seidnally Sidhamed in Timbuktu, Mali, on 1 June 1957, Alphady has come to be known as the “Magician of the Desert.”

Son to a Nigerian father and Moroccan mother who were both Tuareg, Alphady is a pan-African designer, who, interestingly was greatly influenced by the artistry and costumes of Bollywood films!

Nevertheless, it was not until 1983 when Alphady returned from studies in Paris and became a fashion designer.

Four years later he was declared the best African designer by the French Federation of Couture and Ready to Wear.

As evidenced by the picture gallery, Alphady draws heavily from ancient tribal Africa, combing embroidery and batik in modern designs.

In addition to fashion, Alphady seeks to fight poverty and the spread of HIV infection in Africa.

See the collection.

Photos Copyright Alphady.