Warola Fashion + [UK fashion designers]

Star in the Hood “From Nothing to Something”

Star in the Hood Makes Leaps and Bounds for Spring/Summer 2016


Rising label, Star in the Hood, has widened the streetwear horizon with their latest spring/summer 2016 line, presenting a progressive collection featuring the brand’s popular staple graphics, contemporary shapes, and refreshed designs. This season sees “Star in the Hood” now clearly capturing a more street savvy audience.
The color palette reflects the eclectic tastes of the wearers: strong brights in reds and yellows are offset by charcoal grey, black and white with soft baby blue, and flashes of pink peppering the collection. The bold graphic designs are heavily influenced by the UK streetwear scene but have a crossover mass appeal that has taken the brand global due to its strong online presence.
The spring/summer 2016 “From Nothing to Something” campaign was shot in and around Shoreditch earlier this spring and features a diverse mix of UK creative and personalities setting the tone for the collection. Maria Falbo, pro skateboarder, stars in the print and viral campaign alongside Emily Deyn, sister of Agnes, and UK artist Jodie Connor joins her previous collaborator Tinchy Stryder as the a new-look SITH collective.
The “Star” logo takes centre stage this season, featuring jacket, tees, and hooded sweatshirts in a premium vinyl finish. Fresh injections to the line include snapback caps in red/black and black/grey; and the “grown-up” ‘Starwalker’ hoody has grown up, revised to incorporate poppers and new necklines.
Also new to the collection, the ‘Warning’ print, is a twist on the classic “Star In The Hood” block-graphic tee which has been based upon the iconic music and film parental advisory warning label, modelled by Emily Deyn in the SS11 campaign.



See the collection.
Photos & text Copyright Star in the Hood.