Hackett London—AID to Earthquake Victims in Japan

Hackett London Launches ‘Hope’ Polo Shirt to Aid Victims of the Tohoku Earthquake in Japan.

On Friday 11^th March 2016 a 9.0 magnitude earthquake and destructive tsunami caused extensive and severe damage in Northeastern Japan leaving thousands of people confirmed dead, injured or missing and millions more affected by the lack of water, electricity and transportation.

Hackett London is launching a limited edition polo shirt to help the victims of the Tohoku earthquake and tsunami with all profits being donated to the Japan Society “Tohoku Earthquake Relief Fund”. The polo shirt has been designed with traditional Japanese embroidery of the cherry blossom which is an emblem of love and affection. The declaration of ‘Hope’ is embroidered on the polo in English and Japanese characters, highlighting the belief in a positive outcome from such a disastrous and tragic act of nature.

Hackett is also installing a ‘Hackett supports Japan’ window display in several UK and international stores to promote the ‘Hope’ polo and donations to the Tohoku Earthquake Relief Fund.

Hackett London arrived in Japan two years ago and since then the brand has been well accepted within Japanese society. Hackett has always been pleased about how much the Japanese appreciate the classic Britishness of Hackett and Jeremy Hackett (Co-founder and Chairman). With Japan’s welcoming and optimistic nature, it has felt like home for the brand which just emphasizes Hackett’s desire to help the country at this time of need. Nevertheless, Hackett is convinced that with the enduring determination, courage and strength that Japan has shown in past events, they will return reinforced and stronger than ever from this situation.

The Japan Society’s Chairman Christopher Purvis CBE says: “We are most grateful to Hackett London for this initiative in support of the Japan Society Tohoku Earthquake Relief Fund. While the world watches with deep sadness, we know through our Japanese friend’s resilience and the generous donations from the Hackett London “Hope” polo shirt we will help to support the recovery and rebuild of so many livelihoods and communities”.

The polo shirt is available in classic navy and also in white and is manufactured from 100% cotton pique. Priced at £49/€60 the shirt will be available in Hackett stores worldwide and online at Hackett from the end of April, with the option to pre- order in stores or register your interest on-line.

The Japan Society is the leading body in the United Kingdom dedicated to the enhancement of the British-Japanese relationship. With a history stretching back to 1891, its members are committed to promoting deep and lasting understanding between our two countries.

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