Warola Fashion + [Men's Fashion]

Ellesse Heritage Launches Spring/Summer 2016 Collection

For this Spring/Summer season, Ellesse introduce us to a sporting sartorial treat with their Italian retro specific sportswear collection inspired by a glamorous heritage and a desire to always look better than the opposition.

Ellesse was conceived in 1959 in Perugia, Italy, and founded by charismatic tailor and personality Leonardo Servadio—the brand has been deliberately and stylishly blurring the boundaries between fashion and sportswear ever since.

Specializing in ski and tennis wear, Ellesse was recognized as one of the world’s most eminent sport brands; a marriage of bold exciting contemporary designs, juxtaposed with its innate sense of history.

Never wavering from its heritage, yet never compromising on the modern trend.

This SS11 heritage range is the Ellesse strong response to the four re-issued heritage pieces launched in November 2016 – both collections marking the brand’s re-launch into the UK.

The collection features a number of iconic looks including the Ellesse polo shirts buttoned to the top, classic zipper track tops and a modern take on the traditional tennis shorts and slipovers.

With a mixture of both pastel and block coloring, there is a recognizable element of nostalgia running throughout the collection.

The casuals will rejoice and the new breed will be gob smacked—this is vibrancy with the Italian Paninaro aesthetic thrown in for good measure.

A strong use of cerulean and citrus shades enhances the stripe and graphic prints, giving a knowing nod to the global trends of spring/summer 2016.

The brand’s globally renowned logo has become a symbol of true sportswear grandeur with strong and recognizable design aesthetic that continues to be worn with pride from the playing field to the high street.

The mood is high octane and phantasmagorically colorful, truly Italian, VERY eighties; it defines the summer months; it’s all about winning, hedonism and casual classicism but always correct and elegant.

The words on the campaign images, “Sport della Vita,” translate as ‘Life’s Sports’. See the campaign images.

Photos & text Copyright Ellesse, Courtesy Sane Communications.