Warola Fashion + [UK fashion designers]

New Wave Merc Spring/Summer ’11 Collection

The Merc spring/summer ’11 collection takes inspiration from early 1960’s British new wave cinema. Imagery is borrowed from cult classics such as Blow Up, Billy Liar, and the Italian Job. Influences are also drawn from characters played by Tom Courtenay and of course the brilliant Michael Caine. Here at Merc we can provide your key summer staples.

Summer is strong, classic and patented. Shirts remain slim and well detailed with micro button down and rounded Edwardian collars. The picture on the right, is a great example of shirting with a prominent print, topped off with a cream Pea Coat, also available in classic black.

A big S/S ’11 look is combining smart tailored sta press trousers, cropped to the ankle with smart brogues. This can be achieved with the Winston trouser combined with the core range Tassel Loafer. Keep the outfit slick and chic with the Smith Harrington jacket with a new style, the two button neck fastening.

Knitwear has a mod college twist, checked Harrington’s and smart shorts. The Selby pictured to the right, is a different take on the original polo shirt. It is a knitted version to the classic, available in both white and navelette, with vertical striped detail.

All this and more can be bought online, at Merc’s legendary store on 10 Carnaby Street in London, or at over 80 other outlets throughout the UK. Merc have also recently introduced a new classic line for women which can be seen in store on on-line.

About Merc

‘Merc’ was established in 1967, with Carnaby Street thriving and the swinging sixties taking over London. Youth orientated and youth driven, the boutiques of London set the tone and the world watched and followed. The 'Merc' name reflected razor sharp cut, attention to detail and an immaculate finish that was the signature 60s look. Building on these foundations Merc has continued to build and grow as a brand year on year.

Check out the collection here or watch the film:

Photos & text Copyright Merc, Courtesy Be Communications.